The Theory and Practice of Revenue Management (International Series in Operations Research & Management Science)
Type
Book
Authors
ISBN 10
0387243763
ISBN 13
9780387243764
Category
Unknown
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Publication Year
2005
Publisher
SPRİNGER, Turkey
Pages
713
Description
Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to be published in the field of RM. It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details. Successful hardcover version published in April 2004. - from Amzon
Number of Copies
1
